Business Solutions for September 2015

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6 SEPTEMBER 2015
Given the proven value of blogs, lack of time really isn’t a good
excuse. In fact, after reviewing these benefits, you might just be
motivated enough to make time in your schedule for blogging:
Blogging increases your online visibility.
Most of today’s sales process takes place behind the scenes.
Customers are online researching, surfing, and browsing long
before deciding on the products and services they want. To help
potential customers find your business, you need to be readily
visible. Blogging (especially when using the right keyword
strategy) helps search engine optimization and drives traffic
to your website. All of which can attract new customers.
Blogging enhances your
credibility with customers.
By regularly providing compelling and educational blog posts,
you build your reputation as a source for solutions to problems.
This leads to more trust, which can lead to more sales. In addi-
tion, having to generate blog content will motivate you to pay
even closer attention to your industry’s developments and
your customers’ changing needs—information that’s vital
to your long-term success.
Blogging provides instant feedback
to help improve your business.
It’s smart to end every blog post with a question for visitors;
this encourages feedback and fosters valuable conversations.
For example, if you’re thinking about changing the menu at
your restaurant or adding a new product line to your retail store,
blog about your ideas and ask for comments. The responses
your customers provide can help you make better decisions,
create popular products, and avoid costly mistakes.
Blogging sometimes leads to
other income opportunities.
Blogging, when done properly, will make you and your business
more appealing to not only customers, but other businesses as
well. You may start to receive inquiries about speaking/consult-
ing gigs, franchise opportunities, or project partnerships. You
never know where your blog might lead.
If you decide to start blogging, keep in mind that you can’t
expect immediate gratification. A few weeks’ worth of blog
posts are probably not going to cause dramatic sales results.
Blogging sows the seeds for business growth down the road.
Be patient and your harvest will come.
Read Blue Valley’s blog at
You may be able to write your way toward business growth
Stop Making Excuses and
Start Blogging
Owners and managers of small businesses are some of the busiest people on the planet. Given
the multiple hats you wear, it probably seems there’s never enough time in the day to get your
“to do” list done. So it’s perfectly reasonable when your excuse for not blogging is lack of
time, right? Wrong.