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SEPTEMBER 2015
3
business
solutions
A
s of April 2015, Google’s search
algorithm includes a preference
for mobile-friendly websites,
which are sites that can be easily used
with a mobile device. A better Google
ranking is important, because the higher
it is, the more likely it is that your site
will be found in searches for the types
of products or services you offer. This is
crucial when so many potential custom-
ers do their “homework” online before
making contact in person or by phone.
If being found in Google searches isn’t
enough incentive to ensure your website
is mobile friendly, consider these statis-
tics complied by user experience experts,
Experience Dynamics:
• 60% of consumers use mobile exclu-
sively to make purchase decisions.
• 48% of users say they feel frustrated
and annoyed when on sites that are
poorly optimized for mobile.
• Mobile users are five times more
likely to abandon the task if a site
isn’t optimized for mobile.
• 52% of users said that a bad mobile
experience made them less likely
to engage with a company.
Source:
www.experiencedynamics.com/blog/2015/03/30-ux-statistics-you-should-
not-ignore-infographic
If your website performs well on a
smartphone or tablet, your business
can reap its share of the rewards, which
include product and price research,
phone calls, store visits, and purchases.
In addition, an easy-to-use website is
part of an overall strategy to provide
customers and prospects with the best
user experience possible. It’s also critical
for your marketing efforts, which may
include providing helpful content, blog
posts, email newsletters, or social media
links from your site.
TOP 4 FEATURES OF
A MOBILE-FRIENDLY
WEBSITE
To be considered mobile friendly, your
website should have the following
characteristics:
1.
Avoids software (like Flash) not typically
available on mobile devices
2.
Uses text of a readable size
3.
Adapts to the size of the screen, so
users don’t have to scroll or zoom
4.
Places links far enough apart to be
easily tapped
These are the criteria recently set by
Google, but if you think about it, they’re
just common sense, and they all have one
thing in common: usability. Make it easy
for users to interact with your site, and
they’ll want to come back!
To see how your website looks on a
smartphone, visit www.howtogomo.
com/en/d/test-your-site. Simply fill
in your URL and this tool shows you
what your customers see on the screen.
It also provides a free report with perso-
nalized recommendations tailored to
how your business can build a more
mobile-friendly experience.
Optimize Your
Website for
Mobile
Devices
A mobile-friendly website helps you
connect with customers and increase sales
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AFTER
Is it time to mobilize your website? If you’re already working with
a company on your desktop site, contact them about going mobile.
Or consider adding a mobile developer to your team.