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MARCH 2016

7

business

solutions

TED is a nonprofit organization devoted

to Ideas Worth Spreading. Two annual

TED conferences invite the world’s

leading thinkers and doers to speak for 18

minutes on a diverse mix of topics. Many

of these talks are made available for free

at

TED.com.

Launched in 2009, TEDx is a

program of locally organized events that

bring the community together to share a

TED-like experience.

Technology’s Important Role

Thomason became interested in speaking

at a TEDx event after presenting at a

recent national conference. He discov-

ered that one would be held in Topeka,

applied, and was chosen as one of eight

speakers.

Through his talk, Thomason wanted

listeners to consider the impact that tech-

nology plays in agriculture. “Technology

and broadband aren’t just for entertain-

ment anymore,” says Thomason, “but a

real tool for productivity in agriculture—

as with soil mapping, irrigation monitor-

ing, and more.” In his talk, Thomason

pointed out how the technology is

constantly evolving and becoming more

complex. He also noted how technology

companies and agriculture experts need

to start the discussion and collaboration

of helping increase production of food for

our growing world.

Emily Ford, Blue Valley Network of

Companies Video Production Technician,

notes, “Audience members in the agricul-

ture field were excited to have someone

bring the topic up to the general public.

They feel that technology and broadband

issues affect them every day, but that not

many people realize the importance and

impact.”

Thomason hopes that, as a result of his

speech, partnerships and alliances will

be formed to help deploy broadband in

underserved areas.

Keeping the Message Alive

Thomason’s speech was very well

received. It was thought-provoking and

challenged audience members to think

about where their food comes from and

how it gets to them. Ford says, “We’re

very excited for the video to be uploaded

to YouTube, so that it can reach a wider

audience. There’s a big movement

right now regarding our food, how it’s

produced, and how it gets to us. We think

this presentation will help educate those

looking for information on the subject.”

Following the speech, Thomason hopes

to continue spreading the word. He says,

“I’m passionate about this subject, and

would love to meet with other compa-

nies interested in learning more about

the connection between broadband and

agriculture.” He is also willing to present

this topic again, or lead discussions for

other groups.

TEDxTopeka took place on Tuesday, December 8, 2015, at the Topeka Civic Theatre and

Academy. The event featured local voices including a talk by the Blue Valley Network of

Companies CEO Brian Thomason.

Brian

Thomason’s

TEDxTopeka

Talk

Our CEO shares his passion

about technology in agriculture