2
WINTER 2017
Business Connections
is a publication of:
Wilkes Communications, 1400 River Street,
Wilkesboro, NC 28697
No part of this publication may be repro-
duced, stored in a retrieval system, or
transmitted in any form, electronic,
photocopying, recording, mechanical,
or otherwise without the prior written
permission of Wilkes Communications.
All rights are reserved.
Editorial and Circulation Contact:
Brett Yates,1400 River Street,
Wilkesboro, NC 28697
All brand names and product names
used in this publication are trade names,
service marks, trademarks, or registered
trademarks of their respective owners.
Additional issues are available to business
customer employees on a limited basis
while supplies last. Contact: Brett Yates,
1400 River Street, Wilkesboro, NC 28697
Copyright© 2016 by Wilkes
Communications and Cornerstone
Publishing Group, Inc.
Postmaster send changes to:
Brett Yates
Wilkes Communications
1400 River Street
Wilkesboro, NC 28697
Undergoing change can be challenging.
Whether it’s growing
to meet customer demand, adding or subtracting services, or creating processes
to increase efficiency, every business must learn to shift gears. This issue of
Business Connections
offers some perspectives on different types of change.
On page 3, you’ll read about Wilkes Communications’ Marketing Department
and how
New TeamMembers Help Connect With the Community
. After many
accomplishments during the past year, this department is looking forward to
more in 2017.
City Florist and Gifts
has been open since 1939, and the Business Spotlight on
pages 4 and 5 focuses on this well-respected company, which Wilkes Commu-
nications is proud to serve. While its locations have changed over the decades,
the store’s commitment to outstanding service has remained the same.
Next, on page 6, are you
Guilty of Not Returning Calls?
Though it’s become
more accepted to not return phone calls, you would do better to return them
promptly. Good etiquette is good for business.
Finally, read about
Sound Strategies for Email Management
on page 7. You’re
likely receiving more emails than ever before, and you need a process for deal-
ing with them all. Setting aside time each week for inbox management is just
one great strategy for taming the email beast.
Whatever changes your company is experiencing, we’re here to help.
Sincerely,
Eric Cramer
CEO
WIN
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