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6
SPRING 2017
T
he phrase “what goes around comes
around” applies to many things, including
your local economy. When your company
and other businesses keep your dollars local, you
benefit the community, local nonprofit agencies, friends
and neighbors, and, ultimately, your own business. Here’s
how it works:
1
.
You Buy Local.
Sure, the convenience of online
shopping is compelling, and sometimes it even
costs less. But consider seeking out the same
products and services close to home. You get to bring
needed items back to the office the same day, skip the
shipping costs, and get an opportunity to know other
business owners and employees in your community
who often provide better personal service and advice.
2
.
More business creates more jobs.
When
you support those local businesses, you’re also
supporting neighbors, friends, and relatives who
can find jobs within them. Small businesses provide over
half of all jobs in the U.S., but they can only do it if they
keep their doors open. By spending locally, your business
does its part to make sure that happens.
3
.
More jobs create more spending power.
With more jobs come more residents who can stay
in the local area, ensuring vitality and diversity.
These citizens can also afford to spend money locally, sup-
porting the economy, enlarging the tax base, and creating a
better community with enhanced schools, roads, and parks.
4
.
Successful businesses mean support
for nonprofits.
Nonprofit organizations receive
twice as much support from small businesses
as from larger ones. So, when you support the local econo-
my, you’re also supporting needed services for groups like
children, veterans, and the elderly.
5
.
Local individuals and businesses support
you back.
With a “buy local” mentality in your
community, you’ll get the benefit, too. If your
business provides products or services to consumers, more
of them will have the spending power to purchase them. If
your company is business-to-business, other companies that
need your products or services will seek them out.
6
.
You see the benefit and continue to buy
local.
As your business benefits from the positive
“buy local loop,” you have all the more reason to
start the cycle again.
In addition to these benefits, shopping locally reduces environ-
mental impact, ensures a wider variety of shops and products,
and contributes to community health and diversity. If you’re
not already in the buy local habit, consider making your next
purchase from a vendor close to home.
Why it pays to think twice
before shopping online
THE
BUY
LOCAL
LOOP
YOU BUY
LOCAL
MORE
JOBS
CREATED
MORE
LOCAL
TAXES
SUPPORT FOR
NONPROFITS
MORE
SPENDING
POWER
YOU GET
MORE
CUSTOMERS