4 JUNE 2025 BUSINESS SPOTLIGHT Johnk and Operations Manager Ellen Betzer co-founded Panorama Benefits Company in 2023, located at 110 East Main St. in Panora. Both are multi-licensed professionals with extensive experience in the financial services industry, including 17 years working together at Johnk’s previous business, Total Financial Solutions. A New Approach to Benefits Panorama Benefits Company helps small- to medium-size Iowa businesses in three main areas—traditional employee benefits, selective and business owner benefits, and financial wellness for employees, executives and business owners. “While there are many vendors of traditional employee benefits, these are often sold like commodities and handed out like participation trophies, supported with little or poor education. Quality talent doesn’t get excited about participation trophies. Worse yet, compensation and benefits can be out of alignment, adversely impacting key employees. We assess the situation and offer benefit restoration ideas,” said Johnk. He continued, “At Panorama Benefits Company, we work to create a customized, multi-level benefits program that incorporates merit and achievement. We want the benefits program to be understood and appreciated by employees, helping create a workforce that’s loyal, competent, and confident, able to help our client businesses grow. To go one step further, we provide comprehensive financial coaching for everyone, including executives and owners, to help improve their financial wellness.” What additional advantages can businesses gain by choosing to work with Panorama Benefits Company? Johnk replied, “Workingwith us, they can have one vendor for everything except their health insurance. This saves time and money while simplifying their processes.” “The employment landscape has changed, and there’s now a battle for attracting and retaining talent. Panorama Benefits Company helps our employers win the battle through multi-level benefit designs and comprehensive workplace financial wellness programs,” said President Mitch Johnk. Making benefits more beneficial to employees and employers Panorama Benefits Company Mitch Johnk and Ellen Betzer
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