JUNE 2014
7
business
solutions
I
n today’s challenging economic environ-
ment, where small businesses create
two out of every three net new jobs in
the U.S., help for small businesses is more
critical than ever before. A key foundation
of success in business is to leverage data
analysis to discover insights andmake smarter
decisions. Delivering these types of services
online provides the greatest opportunity to
reach the most businesses. That’s why the
U.S. Small Business Administration (SBA)
offers SizeUp, an online small business
support service. It provides highly specific
data on virtually every industry and geo-
graphic region in the country including
information on revenues, salaries, health
insurance costs, supplier locations, and more.
Click and Learn
With a few mouse clicks, SizeUp can show
you the above-mentioned data averaged
for the competitors in your town, in your
state, or across the country. It can show
how much money consumers are spending
on the goods or services you sell in those
regions. It can pinpoint the location of, and
provide contact information for, businesses
that buy from companies like yours—and
for distributors, wholesalers, and others
who sell the supplies and basic materials
your company uses.
This wealth of data can be incredibly helpful
in deciding where to locate your business
if you’re just starting out or expanding. It
can be absolutely crucial if you’re putting
together a business plan to win financial
support from banks or private investors.
It can also provide clues that you’re paying
your employees too much, or too little,
relative to your competition. And it can
serve as an overall wakeup call if it shows,
for example, that your competitors are
generating significantly higher sales or
comparable sales with fewer employees.
Powerful Analysis
SizeUp provides data analysis by:
• Benchmarking an existing business to see
how it sizes up by comparing performance
to all other competitors in the same
industry
• Mapping competition to see where
competitors, customers, and suppliers
are located
• Finding the best places to advertise by
choosing from pre-set reports to discover
areas with the highest industry revenue
and the most underserved markets
By using SizeUp, your small businesses
can make more informed choices based on
the same types of business analysis large
corporations use. SizeUp helps level the
competitive playing field by providing
this data to you at no cost.
SizeUp
Provides Free Market Research
Valuable business data for industries ranging from agriculture to IT
By using SizeUp, your small
businesses can make more
informed choices based on the
same types of business analysis
large corporations use.
For a taste of what SizeUp offers, visit
and enter an industry and city. To get access to the
full database and receive periodically updated “competitiveness reports” on your own business, you’ll need to
create a free account.
