Business Connections for Winter 2019

WINTER 2019 3 // Business Connections Why are videos so popular with businesses? Because videos are popular with their customers and prospects. Check out these key strengths of video marketing: Videos Boost Conversions and Sales For example, according to www.medium.com , studies show that 74 percent of users who watched an explainer video about a prod- uct subsequently bought it. 2 An explainer video is a quick and easy way for people to see a product in action and learn about its features and benefits. When you have a complicated or intangible service to describe, consider an animated explainer video, which can bring concepts to life that no text or live video can. Videos Help Your Business Rank Higher on Google Google loves video (it owns YouTube, after all), and you’re 53 times more likely to show up first on Google if you have a video embedded on your website. 3 Videos also increase your website’s “stickiness,” meaning the amount of time visitors spent on a webpage. Stickiness is another factor for Google’s algorithm for search rankings. Videos Get Watched on Smartphones We’re a mobile society, and people like to watch videos when they’re on the go and have a couple of free minutes. This applies not only to all those silly videos featuring cats or babies but also to the market- ing videos posted by businesses. Your customers and prospects want to be informed and entertained, and videos can be a great way to do both. Google says smartphone users are more likely than desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. Given all the strengths of videos, are you ready to get mov- ing and add moving pictures to your marketing program? You can learn more on pages 4 and 5 where we share a Business Spotlight on Harvest Video. Years ago, you may have used mostly newspaper ads and radio commercials to advertise your business. This traditional media has been joined by—or in some cases, replaced by—social media such as Face- book and YouTube, and videos are now the undisputed stars of the show. In fact, videos are projected to claimmore than 80 percent of all web traffic by 2019 .1 Lights, Camera, Sales Action! If you’re not using video marketing yet, here’s why you should be 1 https://iide.co/shocking-statistics-about-video-marketing/ 2 https://medium.com/ @swapnali_53694/explainer-videos-a-great-way-to-tell-your-business-story-80355790af4f 3 https://www.moovly.com/blog/google-loves-video-how-to-rank-higher-on-google-video-maker