Business Connections for Fall 2020

Fall 2020 3 BUSINESS connections Building Your Brand • Do your customers and your employees tend to misinterpret your mission or the benefits of your products or services? • If you put all of your marketing materials side by side, does each one look different from the other? • Does your team disagree about who your customers should be, and what needs you should be meeting for them? If you answered “yes” at least once, it may be time to make changes. Consult a local marketing agency or a small business development center for guidance and thoroughly discuss the following: • Unique selling points of your products or services – Think about what truly makes you different from your competitors. It can be just about any benefit —such as a better price, superior quality, or outstanding customer service. • Your company’s mission – A mission statement is important since it helps educate potential customers about your business and defines employee expectations. It can also help you decide on a succinct tagline to represent your company. • How you want customers to perceive your company – This encourages a discussion of your company’s personality. For instance, you may want your business to be seen as fun, innovative, socially responsible, experienced, or especially attentive to customer needs. • Your customers – You must have a clear picture of your current and pro- spective customers including demographics, needs, habits, and desires. This information will help lay the foundation for building a brand that clearly reflects your company and resonates with your customers. Once your brand is developed, remember to use its elements consistently on all communica- tions including your internal documents, invoices, advertising and marketing materials, emails, social media, and website. Top 10 Fiber Benefits for Businesses By replacing copper networks with fiber networks, Rainbow has made it possible for an increasing number of local businesses to enjoy workplace advantages including these: 1. Much faster internet speeds for increased productivity 2. Symmetrical bandwidth for uploads as fast as downloads 3. Higher reliability with less downtime and need for troubleshooting 4. More efficient access to cloud-based tools and data storage 5. Future-proof infrastructure to meet changing needs 6. Ability to handle many internet users and devices with no slowdowns 7. Minimal latency for better quality video and VoIP calls 8. Enhanced security against cyber crime 9. Increased employee productivity 10. Support for robust HD video conferencing To find out more about fiber availability and internet speeds in your area, call Rainbow at 800-892-0163. Good branding helps define your company and includes elements such as name, logo, tagline, fonts, color schemes, and graphics. Is yours as clear and powerful as it could be? To help determine whether you need to take a fresh look at your branding, ask yourself these questions: