Business Connections for Fall 2020

2 Fall 2020 Business Connections is a publication of Rainbow Communications, 608 Main St., Everest, KS 66424. Editorial and Circulation Contact: Kaley Clark, 628 Oregon St., Hiawatha, KS 66434 800-892-0163 Extra issues are available to business customer employees on a limited basis while supplies last. Contact: Kaley Clark, 628 Oregon St., Hiawatha, KS 66434 800-892-0163 All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Copyright® 2020 by Rainbow Communications and Cornerstone Publishing Group, Inc. Postmaster send changes to: Kaley Clark Rainbow Communications 628 Oregon St. Hiawatha, KS 66434 PRINTED ON RECYCLED PAPER The Rainbow brand has a brand new look! You’ll notice quite a few changes in this Business Connections magazine—our first issue to be designed with our rebranding in place. We hope you share our enthusiasm for the new colors and graphic elements, which reflect our company’s priorities moving forward. You can read more about these changes in the Business Spotlight: Rainbow is Rebranded on pages 4 and 5. For example, we share the multiple meanings of our new logo’s icon. We also share Rainbow’s values and community commitment that will remain unchanged. (If your business is considering a brand update, check out Building Your Brand on page 3.) Fiber is Coming to Atchison, and we give you the latest on this exciting project on page 6. As early as summer 2021, some Atchison businesses and residents could be enjoying the exceedingly fast broadband speeds that fiber makes possible. If you live in Atchison and are interested in getting connected to fiber, visit fiber.rainbowtel.net . We wrap up this issue with Returning to Your Roots on page 7, where you’ll meet Ciara Nioce, Marketing Manager of Rainbow, and learn why both Lawrence and Horton have a special place in her heart. At the end of the day, how Rainbow looks will always be secondary to how we perform for our customers. Please let us know what we can do to help your business achieve its goals. Sincerely, Rainbow Communications Business Solutions Department connections BUSINESS L to R: Julie Bergman, Business Solutions Representative; Suzanne Schuster, Business Solutions Representative; Jerad Enneking, Business Solutions Representative; Angie Kreider, Director of Business Development; Deanna Lanter, Business Solutions Representative FALL 2020