WINTER 2023 5 SOLUTIONS Petersen then presented Cornerstone Group’s name recommendation, Panora Fiber, along with the tagline of “Fast • Reliable • Local.” The board gave it an enthusiastic response. Chris Arganbright, Board Member, recalled, “After Shane’s presentation, I was thrilled and excited to make the change to Panora Fiber! It made perfect sense. We are local, and we provide fiberoptic services.” Reynolds agreed and said, “Shane gave an excellent presentation to the board. At the end, I almost had tears in my eyes. He came up with a great name in Panora Fiber.” A Tight Timeline After the board made the decision to go with Panora Fiber, they discussed the timeline. When would it make sense to launch thenewname?Wouldn’t it begreat to do it at Panorama Days in August? “Panorama Days were just a little over two months away, so a huge amount of work would need to get done quickly to pull off the launch. I asked JaimeWaddle, Administrative & Customer Service Director, if it was possible, and she assured me it was. The rebranding project moved to Jaime’s desk, and she spent many hours working closely with Cornerstone Group on the new Panora Fiber logo, colors, website, vehicle wraps, signage, billing statements, social media, and so forth. I’mproud of Jaime, the Cornerstone Group team, and all the vendors that stepped up to the plate to meet the tight deadlines. The totality of the process to get to the end result of the name change was impressive,” Randol noted. Fiber is the Future How will the Panora Fiber name be beneficial for the company moving forward? Board member Lynnea Anderson replied, “The new name will help us reach out beyond the Panora area and let people know we offer fiber services. Everyone wants fiber once they hear about all of its advantages, including much faster internet!” WHO’S MINDING YOUR BUSINESS? Jaime Waddle Administrative & Customer Service Director Jaime Waddle joined Panora Telco (now Panora Fiber) as a Wireless Specialist in 2002. She later became Customer Service Representative and Administrative Assistant, and was promoted in 2017 to Administrative & Customer Service Director. While Waddle still provides customer support, her administrative responsibilities have expanded considerably in recent years. “I’ve taken on more responsibility for the required industry reporting, including collecting data for all the government-driven reports. I’ve also assumed the project management role for Panora Fiber marketing, with the rebrand being the largest project to date. It was stressful but extremely rewarding. I love working for a company that’s bringing Fiber Internet to customers that need and want it,” said Waddle. She and her husband Brandon Waddle have three daughters— Jaelyn is a senior at Iowa State, Ella is sophomore at Iowa State, and Mia is a junior at Panorama. Notes Waddle, “We enjoy our busy life filled with high school and college events as well as travel.” I’m proud of Jaime, the Cornerstone Group team, and all the vendors that stepped up to the plate to meet the tight deadlines. The totality of the process to get to the end result of the name change was impressive.” —A NDREW RANDOL, CEO AND GENERAL MANAGER, PANORA FIBER
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