SPRING 2022 7 SOLUTIONS Mail a handwritten note. If your customers are accustomed to getting emails from your business, a personal handwritten note on a paper card will be a delightful and welcome surprise. Use this approach after they make a large purchase, sign up for new service, or are exceptionally patient during a challenging situation. Give away brand swag. This could be any useful promotional product that features your logo, from a tote bag to a portable charger. Branded merchandise makes your customers feel appreciated and serves as advertising. Let customers sample new products. Is your business experimenting with new menu items, store merchandise, or types of services? Ask some of your most loyal customers to sample those products for free. This will not only make the customer feel rewarded and part of an exclusive “club,” it can also provide valuable feedback. Support their businesses. The best relationships are mutual. Support your customers’ businesses or side gigs as much as you can and give them shout-outs on social media. Be sure to refer people to your customers’ businesses when an opportunity presents itself. Celebrate birthdays or customer milestones. Many retailers use birthday programs to send well wishes to customers on their birthdays and perhaps offer a special discount. Another idea is to recognize the anniversary of when that customer started doing business with you. Create a “thank you” video for social media. This could be something as simple as having each of your employees say a brief message of thanks into the camera, sharing what they value most about your customers. Another thing you can do for your customers, which is less direct but still important, is work to retain your employees. A stable workforce means your best customers will see familiar faces when they visit your business and get served by people with more experience. As a successful business, you’re no doubt saying “thank you” to customers on a routine basis—such as after in-person interactions or during phone calls. To take your customer service game to the next level, however, consider occasionally adding more impactful ideas like these: RAMP UP YOUR BUSINESS WITH AMPED-UP SPEED Panora Telco and Guthrie Center Communications offer a variety of high-speed internet options with a range of speeds up to 1 Gig. Upgrading to one of our faster plans can help your business increase its productivity through advantages including these: • More responsive customer care. Spending less time on a customer call looking up information online means spending more time addressing their concerns. • Increased efficiency. Each online task may take a few seconds (or minutes) less, and that time can be better spent on other business activities. • Easier collaboration. Quickly upload large files and take advantage of video conferencing. • Faster cloud access. Connect to your cloud services with ease for faster backups and more. • Timelier promotions. Instantly populate your website with new demos or other content. Why wait? If you’re ready to increase your internet speed, call Panora Telco at (641) 755-2424 or Guthrie Center Communications at (641) 332-2000. We’ll help you find the right internet plan to meet your needs. Extra Special Ways to Thank Your Customers 1 GIG
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