Business Solutions for Winter 2021

W I N T E R 2 0 2 1 5 BUSINESS solutions your business meets BBB standards and is committed to responding to issues raised by consumers and making a good faith effort to resolve them. BBB Accredi- tation is also a statement to the community that your business supports the many free consumer services the BBB offers.” Take Advantage of Valuable Benefits People want to buy from businesses they can trust, which is why BBB Accreditation is so valuable. According to Nielsen research, 85 percent of consumers prefer to do business with a BBB Accredited Business. In a market saturated with companies vying for sales, BBB Accreditation is an excellent way to demonstrate your commit- ment to customer satisfaction and ethical business practices. If your business earns BBB Accreditation—not all businesses meet the standards— you’ll receive: • The BBB seal for your marketing materials and website (with link to and from BBB.org ) • Access to BBB marketing tools and programs for greater exposure • Increased local marketplace trust • Online listing in the BBB Accredited Business Directory • Customer review generator app • Get a Quote program to help attract new customers • Dedicated phone line to BBB services • News, information, studies, and surveys from your local BBB office In addition, BBB has partnered with Platypus to provide sponsorships, affiliate programs, and online products to enhance the online presence of BBB Accredited Businesses. To apply for BBB Accreditation and show customers that your company operates honestly andwith integrity, visitwww.bbb.org /get-accredited. Turn to page 6 to learn about a recent award the BBB gave to Madison Communications. Who’s Minding Your Business? Bryce Renken Billing Analyst Bryce Renken joined Madison Com- munications in 2008 after 16 years at May Company/Famous Barr/Macy’s Department Stores. As Senior Program- mer there, he provided development and support of markdown systems. Renken’s responsibilities as Billing Analyst for Madison Communications include helping implement new billing system features for use by the Cus- tomer Care team, troubleshooting any billing-related issues, putting together training materials to help cross-train work groups, and promoting online training provided by software vendors. What does Renken enjoy most about his job? He replied, “I have the oppor- tunity to work with a great Customer Care team to make their day-to-day processes more efficient, which lets them spend more time providing quality service to our customers.” Renken lives in Troy, Illinois, with his wife Shari, an IT analyst at SIU-Edwardsville. Their daughter Madeleine is employed by the IT department at McKendree University, and their son Blake is a col- lege freshman. “I’m hopeful the new year will allow us to again participate in the community activities we enjoy, and that it will be less stressful—especially for employ- ees of universities and schools as well as students and their families,” he said. BBB Accreditation is an opportunity for your business to differentiate itself from competitors. It says that your business meets BBB standards and is committed to responding to issues raised by consumers…” — CHRISTOPHER L. THETFORD, J.D., CAE; VICE PRESIDENT COMMUNICATIONS & MARKETING; BETTER BUSINESS BUREAU SERVING EASTERN AND SOUTHWEST MISSOURI AND SOUTHERN ILLINOIS