Business Solutions for Winter 2023

Mixing old and new can be an ideal combination. This is true in home design, where vintage pieces add character and new pieces provide sleekness and shine. We think the same thing can be said of the business world. Madison Communications works with many businesses that successfully blend longstanding traditions with modern technology. The inspiration for this issue’s theme came from the Business Spotlight on Vintage Station, which you’ll find on pages 4 and 5. Owner Sara Caldieraro shares her strategy for mixing old and new at the store, and we’re proud to say that one thing in the new category is fiber internet from Madison Communications. There are times when old things need to be replaced with new ones. For example, page 3’s Increase Your Internet Speed to Increase Productivity article talks about upgrading an outdated internet plan. On page 6, we offer tips on Building Your Brand —a process which may involve starting fresh or adding a few new elements. Then on page 7, we answer the question Why Buy Local? by reminding you of the value that small local businesses bring to our communities. Please let us know if you’d like to discuss anything about your Madison Communications services. Our team is comprised of experienced old-timers and innovative newcomers, which is an ideal combination for excellent customer service. Sincerely, The Madison Team 2 W I N T E R 2 0 2 3 Madison Communications Main Office: Madison Communications 21668 Double Arch Road Staunton, IL 62088 Monday – Saturday, 8:00 – 5:00 p.m. Payment Drop-Off Centers: 118 E State, Hamel, IL 594 Livingston Av, Livingston, IL 315 W Main, Staunton, IL 21668 Double Arch Rd, Staunton, IL Mailing Address: Madison Communications PO Box 29 Staunton, IL 62088 Customer Service: Phone: 800-422-4848 Email: Fax: 618-635-7213 Publication Contact: Lexy Hagler, Marketing Coordinator President: Robert W. Schwartz Business Solutions is a publication of Madison Communications 21668 Double Arch Road Staunton, IL 62088 Editorial and Circulation Contact: Lexy Hagler PO Box 29 Staunton, IL 62088 Extra issues are available to business customer employees on a limited basis while supplies last. Contact: Lexy Hagler, PO Box 29, Staunton, IL 62088, 618-635-5000 All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Copyright© 2023 by Madison Communications and Cornerstone Publishing Group, Inc. BUSINESS solutions