Business Solutions for Summer 2021

Were you more creative as a child than you are today? Children tend to have lively imaginations and a strong sense of wonder. But over time, some of us let our creative sides take a backseat. In this issue of Business Solutions , Madison Communications encourages you to celebrate your creativity and explore how it can enhance your business. On page 3, we remind you to Make the Most of Word-of-Mouth Advertising . In order to motivate people to recommend your business, you may need to be creative about your physical space or customer experience. Creativity is, not surprisingly, the focus of the Business Spotlight on The MAC (Macoupin Art Collective) on pages 4 and 5. This school of arts and crafts in Staunton believes anyone can be creative, and it offers a variety of classes and events to develop creative expression. To stay connected, The MAC counts on communications services from Madison Communications. After learning why Corporate Volunteerism Pays Off on page 6, check out Encourage the Four C’s of Creativity on page 7. It offers practical tips on how to foster creativity in the workplace. While you may think of the Madison Communications team as being more techie than creative, we do lots of problem-solving that requires thinking outside the box. Let us know if we can come up with a creative solution for you. Sincerely, The Madison Team 2 S U MM E R 2 0 2 1 Madison Communications Main Office: Madison Communications 21668 Double Arch Road Staunton, IL 62088 Monday – Saturday, 8:00 – 5:00 p.m. Payment Drop-Off Centers: 118 E State, Hamel, IL 594 Livingston Av, Livingston, IL 315 W Main, Staunton, IL 21668 Double Arch Rd, Staunton, IL Mailing Address: Madison Communications PO Box 29 Staunton, IL 62088 Customer Service: Phone: 800-422-4848 Email: Fax: 618-635-7213 Publication Contact: Lexy Hagler, Marketing Coordinator President: Robert W. Schwartz Business Solutions is a publication of Madison Communications 21668 Double Arch Road Staunton, IL 62088 Editorial and Circulation Contact: Lexy Hagler PO Box 29 Staunton, IL 62088 Extra issues are available to business customer employees on a limited basis while supplies last. Contact: Lexy Hagler, PO Box 29, Staunton, IL 62088, 618-635-5000 All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Copyright© 2021 by Madison Communications and Cornerstone Publishing Group, Inc. BUSINESS solutions