Business Solutions for Summer 2020

It hasn’t been business as usual for any business this year. The pandemic has impacted virtually every aspect of daily life—working, travel, shop- ping, socializing, and more. Madison Communications is doing everything we can to keep our customers connected and our communities safe. In light of social distancing, communications technology has become more vital and is being used in new ways. On page 3, we ask the question, Does Your Business Have a Technology Plan? This pandemic period may be a good opportunity to reassess your needs and explore different solutions. Remote Work is Working Well for Many, as you’ll discover on page 6, and Madison Communications offers the high-speed internet and other services to meet the requirements of working from home. On pages 4 and 5, we share a Business Spotlight on the Country Inn Café & Motel in Livingston, Illinois. Owners Brenda and Robert McEnery bought the business in 1992 and have successfully continued its family-friendly tradition despite the challenges of the pandemic. We think other small businesses will be inspired by their determination. One of the marketing strategies employed by the Country Inn Café & Motel is building a Facebook community, which relates to this issue’s page 7 article, How to Encourage Word-of-Mouth Advertising. Check out its suggestions to pick up ideas for your business. We know things are tough out there, but we’ll get through it together. Please let us know how we can help. Sincerely, The Madison Team 2 S U MM E R 2 0 2 0 Madison Communications www.gomadison.com Main Office: Madison Communications 21668 Double Arch Road Staunton, IL 62088 Monday – Saturday 8:00 – 5:00 p.m. Payment Drop-Off Centers: 118 E State, Hamel, IL 594 Livingston Av, Livingston, IL 315 W Main, Staunton, IL 21668 Double Arch Rd, Staunton, IL Mailing Address: Madison Communications PO Box 29 Staunton, IL 62088 Customer Service: Phone: 1-800-422-4848 Email: infomtc@gomadison.com Fax: 618-635-7213 Publication Contacts: Mary Beth Bruhn, Marketing Coordinator President: Robert W. Schwartz Business Solutions is a publication of Madison Communications 21668 Double Arch Road Staunton, IL 62088 Editorial and Circulation Contact: Mary Beth Bruhn PO Box 29 Staunton, IL 62088 Extra issues are available to business customer employees on a limited basis while supplies last. Contact: Mary Beth Bruhn, PO Box 29, Staunton, IL 62088, 618-635-5000 All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Copyright© 2020 by Madison Communications and Cornerstone Publishing Group, Inc. BUSINESS solutions

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