S P R I N G 2 0 2 3 7 BUSINESS solutions Passwords have long been the key to our digital world. However, when used alone, they may not provide enough protection against cyber threats. That’s why an increasing number of businesses are taking the next step in security with TwoFactor Authentication. Also known as 2FA, Two-Factor Authentication is the procedure of requiring two steps in credentialing for the user to prove their identity and gain access to company data or an online account. The second factor could come from one of the following categories: • Something you know: This could be a personal identification number (PIN), a password, answers to “secret questions” or a specific keystroke pattern. • Something you have: Typically, a user would have something in their possession, like a credit card, a smartphone, or a small hardware token. • Something you are: This category is more advanced, and might include biometric pattern of a fingerprint, an iris scan, or a voice print. Two-Factor Authentication provides a higher level of security than authentication methods that depend on Single-Factor Authentication (SFA), in which the user provides only one factor—typically, a password or passcode. For example, a user might first be asked to enter their username and password. Then, instead of immediately gaining access, they’d be required to provide another piece of information—such as a unique, time-based login code texted to their phone. Since a criminal is much less likely to have access to the information needed for both steps, Two-Factor Authentication reduces the risk of a breach. Are you interested in using Two-Factor Authentication at your business? Most common enterprise email servers like Microsoft 365 and Gmail offer help to facilitate the setup process. You can also authorize this security feature on operating systems such as MacOS and Windows. If you have questions about enabling TwoFactor Authentication or want to learn about the IT services offered by Madison Communications, call 1-800-422-4848. Increase Security with Two-Factor Authentication Focus on Your Repeat Customers While acquiring new customers is important, it makes sense to devote more of your efforts toward customer retention. Why? Because it’s easier to sell to your repeat customers, they tend to spend more money, and they’ll recommend your business in person and through social media. How can you foster customer loyalty and increase sales? Consider these strategies: 1. Set up some type of rewards program that incentivizes repeat business. 2. Communicate regularly with your best customers, whether through handwritten thank-you notes, emails or phone calls. People like to feel appreciated. 3. Offer extra services, such as free delivery or more liberal return policies, for repeat customers. 4. Invite repeat customers to shop for sale items a day before the sale is announced or run special sales events exclusively for repeat customers. 5. Give referral rewards, such as a store credit, for every new customer that a repeat customer sends to you. We can’t repeat it often enough. Repeat customers are your most valuable asset. ***** *****
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