S P R I N G 2 0 2 3 3 BUSINESS solutions Here’s the reality—your business needs more speed for more productivity Common Misconceptions About Internet Speeds There are some common misconceptions out there about internet speeds, particularly among owners of small businesses. It’s unfortunate, since inadequate internet speeds can slow down workflow and prevent a business from keeping pace with customer demands. Here’s your reality check: Misconception: The internet connection our business signed up for several years ago is fine. There’s no reason to change things. Reality: If you haven’t given much thought to the speed of your internet connection recently, you’re doing your business a huge disservice. As your business grows and technology evolves, your internet connection needs to change as well. After all, most business activity is now done online, and data-intensive applications require faster data speeds. If you want to stay ahead of your competition, you need to be traveling as fast, or faster, than they are. Misconception: Slow internet doesn’t affect my productivity. Reality: Think how often you use the internet each day and how much time you waste with a slow connection. In some cases, it could take several additional minutes to access key information from a vendor’s catalog or upload large photo files. What’s your time worth? And what’s your employees’ time worth? Misconception: If I have faster internet speeds, my employees will just spend more time “surfing” instead of getting work done. Reality: Many studies have shown efficiencies in the workplace are far more likely when the right tools are being used. In today’s business environment, it’s essential to have adequate internet speeds. If they’re painfully slow, your staff is more likely to cut corners—not looking for additional vendor quotes, settling for less than complete research on competitors, or electing not to check emails as often—which can cost your business money. Having the right tools for the job also has a direct impact on retaining quality employees. Misconception: My customers are not affected by my lack of adequate internet speeds. Reality: Even if your customers never come in direct contact with your internet connection, it can have an impact on their experience with you. For example, if they must wait for you to pull up information while they’re on the phone or in your office, it can give the impression that your business is not as efficient or as professional as others. Today, everyone expects instant results, and a sense of urgency is the norm. To discuss a speed upgrade, call MadisonCommunications at 1-800-422-4848. We provide the area’s fastest and most reliable internet with speeds as fast as 1 GIG. To learn more, visit www.gomadison.com.
RkJQdWJsaXNoZXIy MTMzNDE=