Business Solutions for Fall 2025

This issue gets to the meat of the matter. Businesses must make strategic and informed decisions in order to succeed. It’s a fundamental part of strong leadership. We were inspired by the Business Spotlight on Starr’s Primal Meats & Package Liquor on pages 4 and 5. While this Carlinville store opened in 2013, the Starr family’s meat market history goes back to the Steak & Chop Shop started years ago by Carl and Dawn Starr. Today, this family business benefits from a legacy of quality-driven decisions and customer-focused service. Madison Communications assists by providing fast and reliable fiber internet. Technology Helps Small Businesses Grow Anywhere, as you’ll learn on page 3. By choosing to take advantage of technology such as fiber internet and cloudbased solutions, you can better equip your business to attain its goals. On page 7, we explore why AI Use Is Booming Among Small Businesses and share ideas for potential applications at your workplace. How you decide to treat customers is another fundamental business decision with far-reaching consequences, and this topic is covered in page 6’s Let’s Talk About Word-of-Mouth Advertising. Is your business providing the kind of customer experience that prompts people to recommend you? We hope this Business Solutions magazine encourages you to call Madison Communications at 1-800-422-4848 whenever you have an internet-related question. Should you also find yourself hungry for a big juicy steak, we know Starr’s Primal Meats & Package Liquor can help you out. Sincerely, The Madison Team 2 F A L L 2 0 2 5 Madison Communications www.gomadison.com Main Office: Madison Communications 21668 Double Arch Road Staunton, IL 62088 Mon. – Sat., 8:00 a.m. – 5:00 p.m. Payment Drop-Off Centers: 118 E State, Hamel, IL 594 Livingston Av, Livingston, IL 315 W Main, Staunton, IL 21668 Double Arch Rd, Staunton, IL Mailing Address: Madison Communications PO Box 29 Staunton, IL 62088 Customer Service: Phone: 1-800-422-4848 Email: infomtc@gomadison.com Fax: 618-635-7213 Publication Contact: Lexy Horton, Marketing and Social Media Specialist Business Solutions is a publication of Madison Communications 21668 Double Arch Road Staunton, IL 62088 Editorial and Circulation Contact: Lexy Horton PO Box 29 Staunton, IL 62088 Extra issues are available to business customer employees on a limited basis while supplies last. Contact: Lexy Horton, PO Box 29, Staunton, IL 62088, 618-635-5000 All brand names and product names used in this publication are trade names, service marks, trademarks, or registered trademarks of their respective owners. Copyright© 2025 by Madison Communications and Cornerstone Publishing Group, Inc. BUSINESS solutions

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