4 FALL 2023 BUSINESS SPOTLIGHT Jonny Adler, founder and majority owner, described Madbush Falls as a “dream property” and “magical place” in a May 2023 Facebook post. It’s easy to see why. “We dreamed of creating the ultimate riding resource in Vermont. Then we found the dream property. We’re smack in the middle of the best riding in the world. Vermont has perfect loamy soil, slab features, hilly terrain, and the standard-setting Vermont Mountain Bike Association. Just across the street (and the Mad River) from us is one of the most extensive, varied, scenic, uncrowded, and straight-up badass trail networks,” said Adler. He continued, “Above all else, Madbush Falls is a magical place, with a waterfall and swim hole that we humans can celebrate and preserve but can’t create. Its energy is real. I felt it the first time I set foot on the property and jumped in the swim hole on a hot day in June 2021. I’ve since witnessed so many others feel it. I’m so thankful for this place and the people who made it.” A Unique, Multifaceted Business Located on Route 100 a few miles south of Waitsfield village, Madbush Falls is on the site of the former John Egan’s Big World Pub & Grill, which closed at that location more than 20 years ago and was mostly demolished in March 2022. Madbush Falls is a unique, multifaceted business that serves as Vermont’s bike and ski basecamp and offers trailside amenities like those that can be found slope side, including: • A new hotel with eight different room types to accommodate groups up to 12 in interconnected spaces • 1 0 glamping sites at Camp Rockaway along the shores of Folsom Brook • Four little cabins near a swimming pond • A locally inspired restaurant/bar for breakfast, brunch, lunch, and dinner featuring Vermont favorites • R iders Outpost at Madbush Falls with a wide range of repair services, a premium rental fleet, and an expert-curated selection of top bicycles, parts, and accessories • A “gear library” that will lend items such as camp chairs, coolers, and bike locks • A dedicated staff of cyclists and outdoor enthusiasts to help visitors enjoy an elevated trail experience in the Mad River Valley Madbush Falls This new basecamp offers everything mountain cyclists need in one place
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