WINTER 2020 3 BUSINESS CONNECTIONS As a member of your local Chamber of Commerce, you gain valuable advantages and access to business-building resources such as these: 1. Added credibility to your business – You can increase positive perception among consumers and business owners when you’re identified as a Chamber of Commerce member. Research shows that people are more likely to buy products or services from businesses who are members of their local chamber. 2. Increased visibility in the community – New members are listed in chamber publications such as newsletters and fea- tured in social media. Your local Chamber of Commerce may also promote your grand opening or ribbon-cutting ceremony and assist with public relations efforts. 3. Many networking opportunities – From serving on cham- ber committees to attending chamber events such as after-hours mixers, you’ll find plenty of enjoyable opportunities to connect with other local professionals and meet potential customers, vendors and colleagues. 4. A voice in government – Chambers of Commerce takes on the tough issues and speak up for the interests of local businesses when faced with new regulations, taxes, fees or assessments. 5. Local business updates – Newsletters sent to members typically include new member information, important local infor- mation about operating a business, articles about developments in the area, a community calendar and details about upcoming chamber events. 6. Customer referrals – Every day, local chambers receive calls from individuals and businesses looking for potential ven- dors, and chamber members typically recommend other chamber members. 7. Promotion and publicity – With a chamber membership, you can reach potential customers through member-exclusive advertising and opportunities for business-to-business advertis- ing and publicity. 8. Member-to-member deals – These differ from chamber to chamber, but could include special discounts or offerings provided to members by members as a way of supporting each other. All West Communications is actively involved in the Chambers of Commerce in our service areas and encourages your business to make the most of this local asset. 8 Benefits of a Local Chamber of Commerce Make sure your business makes the most of its membership The U.S. Chamber of Commerce is the world’s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors and regions. Members range from mom-and-pop shops to large corporations.