Business Connections by Adams

F A L L 2 0 2 0 3 BUSINESS connections Smart strategies to encourage likes, comments, and shares 6 Tips for Building Facebook Engagement Your Facebook business Page is a powerful way to enhance your brand presence, inform people of news related to your products and services, grow your user community, and help convert those users into customers. If you’re not satisfied with the current size of your audience and activity level on your Page, here are some pain-free strategies suggested by Facebook to help boost engagement: 1. Share meaningful updates. Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye- catching images to get attention. You can even schedule your posts to save time. 2. Get more attention for a special post. When your post is published, you can bring more attention to it by pinning it to your Page or embedding it to your website. When you pin a post, it will remain at the top of your Page so it’s the first thing people will see. Embedding a post means it will appear on your website. 3. Entice customers with news or special discounts. Use posts to make special offers to your customers, invite them to events, or share the moment with a live video. 4. Create posts on the go. Download the Facebook Pages Manager app to your mobile device to create posts for your business from anywhere. It’s a great way to share up-to-the-minute updates and photos with your audience. 5. Reach more people with boosted posts. If you want your post to reach an extended audience beyond people who like your Page, you can boost a post. When you boost a post, you select the audience you want to see it. Choose people who like your Page, extend it to their friends, or select a new audience you tailor by age, location, interests, and more. 6. Get a pulse on your audience. Click on your Page Insights tab to get reporting on data including howmany people your posts reached, howmany people engaged with your posts, and the number of check-ins people made to your business with their posts. With Page Insights, you can learn what posts people are engaging with—or not engaging with—so you can make informed decisions about what content resonates best on your Page. These results will help you build your audience and get more people interacting with your business through your Facebook Page. Facebook offers many resources to help businesses use the platformmore successfully. To learn more, visit www.facebook.com/business/resource.