Business Connections by Adams

F A L L 2 0 1 9 5 BUSINESS connections Internet reliability was what Taylor and Young were seeking when they decided to switch to Adams Fiber from their previous provider. “Adams Fiber is extremely consistent, and that was key to why we chose them. We wanted Internet service we could count on to work well. With our previous provider, we’d have downtimes where we’d lose connectivity, which made it challenging to process our sales,” Taylor explained. He continued, “The people from Adams Fiber are very thorough when they explain their services to us, and they’re open to finding additional information if needed when we ask questions. Adams Fiber is also local, which is very important to us. We promote the Shop Local movement, which means more than just shopping at local retail stores like ours. It also means choosing local service providers like Adams Fiber.” To see the latest merchandise available at For Home & Her, you can follow the store on Facebook, Instagram, and Pinterest. Adams Fiber is extremely consistent, and that was key to why we choose them. We wanted Internet service we could count on to work.” — CHRIS TAYLOR, OWNER, FOR HOME & HER Online Reviews are Big Factor in Consumer Choices More people are looking for consumer-generated online reviews than ever, according to BrightLocal’s 2018 Local Consumer Review Survey. 1 Consumers are becoming more review-savvy, preferring businesses that receive high volumes of high- scoring reviews on a regular basis. Key findings of this survey include: • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34). • Consumers read an average of 10 online reviews before feeling able to trust a local business. • 40% of consumers only take into account reviews written within the past two weeks—up from 18% last year. • 57% of consumers will only use a business if it has four or more stars. • 80% of 18-34 year olds have written online reviews—compared to just 41% of consumers over 55. • 91% of consumers aged 18-34 trust online reviews as much as personal recommendations. The takeaway from all this is to give your customers plenty of reasons to be pleased with your products and services, encourage them to post feedback, and respond to this feedback whether positive or negative. If you haven’t done so already, please post a review of Adams on our Facebookpageatwww .facebook.com/ adamsfiber or Google. 1 www.brightlocal.com/research/local- consumer-review-survey