Business Connections by Adams

F A L L 2 0 1 8 5 BUSINESS connections the utmost importance to us, and Adams seems equally committed to customer service, which we appreciate. We have dealt with Adams for quite a while now, and we were early adopters of fiber communication services. Dealing with the Adams staff has always been a positive experience for us. Every Adams employee has been helpful, prompt, and very responsive to the needs of Kohl Wholesale.” He added, “Another thing we like about Adams is their straightforward pricing. The price you get on a quote is the price you get on your bill. This is not always true with other providers.” Looking Ahead Like all businesses, Kohl Wholesale faces a variety of challenges. “The biggest challenge we have at the moment is finding a sufficient number of qualified employees. We have open positions now and welcome applications. Details on these positions can be found at www.kohlwholesale.com ,” Ehrhart said. As a family-owned business, Kohl Wholesale has an added incentive to continue its long record of success. Ehrhart shared, “The best thing about being a part of a family business is watching it grow over time and knowing it will be there for future generations. We enjoy adapting to changing markets, using technology to its full advantage, and providing head-of-household jobs to our employees.” Dealing with the Adams staff has always been a positive experience for us. Every Adams employee has been helpful, prompt, and very responsive to the needs of Kohl Wholesale.” — RICK EHRHART, KOHL WHOLESALE Keep Customers Coming Back Repeat customers are the foundation for success. According to the National Federation of Independent Business, most retailers should receive between 25-50 percent of their business from repeat customers. Service businesses (such as those offering landscaping or architectural design) need to have approximately 75 percent of their business from steady clients. How can you foster customer loyalty and increased patronage? Consider these tried-and-true incentives: • Set up some type of frequent business program that rewards people for their repeat business. • Communicate with repeat customers on a regular basis through postcards, emails, or phone calls. People like to feel appreciated. • Offer extra services, such as free delivery or more liberal return policies, for repeat customers. • Invite repeat customers to shop for sale items a day before the sale is announced or run special sales events exclusively for repeat customers. • Give referral rewards for every new customer that a repeat customer sends to you. Most importantly, make sure that your staff recognizes your company’s repeat customers and works to make them feel special. When customers feel valued, they’ll go out of their way to do business with you and recommend you to friends.