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7

Look Forward to More Options

and Improved Quality

Given that live streaming just hit its stride in 2016 with the release of

Facebook Live, the medium will only keep growing. Watch for these

likely trends in the coming months and years:

More video.

Streaming video (including outlets such as

YouTube and Netflix) currently accounts

for roughly two-thirds of internet usage.

The increase in live streaming will boost

that amount to 82 percent by 2021,

according to Cisco’s 12th annual Visual

Networking Index Forecast.

1

More OTT broadcasting.

Over the Top (OTT) broadcasting refers

to media companies sharing content via

internet channels “over the top” of

traditional broadcasting channels. For

example, HBO broadcasts its program-

ming on demand via the internet as well

as through its existing cable channel.

Twitter has successfully used this method

to live stream NFL games.

Virtual reality video.

Likely to be primarily within the live

gaming arena at first, virtual reality (VR)

functionality will be added to video with

increasing frequency. VR devices such

as the Oculus Rift enable users to feel as

though they’re a part of the action being

depicted through the video.

Next-generation formats.

New video formats, such as H.265 and

AV1, will start to become more common,

joining the current H.264 standard. The

next-generation technology will improve

video performance, making them faster

and more efficient.

Expanded opportunities.

As consumers, we’ll be seeing a lot more

live streaming from companies wanting

to connect with us in a new way. At the

same time, we’ll incorporate live stream-

ing into our standard communication

toolbox and find new ways to express

ourselves through this medium.

1

Cisco, “VNI Global Fixed and Mobile Internet Traffic Forecasts,”

http://www.cisco.com/c/en/us/solutions/

service-provider/visual-networking-index-vni/index.html?stickynav=1, accessed July 21, 2017.

What Parents Need

to KnowAbout Social

Video Chats

Social video chatting is another form of

streaming video that’s popular among

teens and tweens. In addition to using

this capability on Facebook, Instagram,

and Snapchat, kids can download apps

such as Houseparty, AirTime, and Peri-

scope to use for this purpose.

Such apps are great for satisfying the

need to spend plenty of time with

friends, but they come with risks: kids

may spend too much time video chat-

ting and not enough doing important

activities like homework. They may

feel pressured into oversharing or be

exposed to mature content they’re not

ready to handle. There is also the ever-

present risk of adult predators trying to

take advantage of these apps.

Parents need to be aware of which

apps their kids are using and talk with

them about reasonable use. To learn

more, visit Common Sense Media at

www.commonsensemedia.org

and

search for “Latest app craze.”You’ll be

directed to a thorough description

of many of today’s popular apps and

get sound advice for helping your

children use them safely.

Source:

http://www.pewinternet

org/

2010/10/13/video-calling-and-video-chat/

of internet users

aged 18-29 have

participated in video calls or

chats or teleconferences.

29

%