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3

Video’s Power Has Grown for Decades

B

efore there was online video

there was TV, and viewers grew

accustomed to watching filmed and

live images in their living rooms. As

the internet became more widespread,

network-produced TV shows found

a new home, as did videos created by

ordinary people and businesses. At the

same time—throughout the 1990s and

2000s—there was tremendous growth

in the computing power of devices and

in the speed of internet connections.

This established the technological

foundation to display all this new

video content.

Live video is an outgrowth of the trend

that exploded in 2005 when YouTube

launched its video-only website. The

site provided the perfect platform to

watch videos for entertainment, educa-

tion, and news. Now over one billion

people use the site, viewing nearly five

billion videos daily.

1

Seeing video’s power and ability to

attract viewers, Facebook ranks video

posts highly within its feed algorithm.

This means if you post a video, it’s more

likely to be seen than a text-only or

photo post. As of February 2017, Face-

book had eight billion video views a day

from 500 million users.

2

YouTube, Facebook, and other video

purveyors understand they can bring in

even more viewers, and therefore more

ad dollars, with more video content.

Since live video can be created by anyone

at any time, these sites are encouraging

users to do so by introducing live

streaming features.

Of course, those that use these features

benefit, too, as they explore the many

possibilities of live video. It’s likely to

become an increasingly common way

for individuals and businesses to com-

municate in the years ahead.

1

Fortunelords, “36 Mind Blowing YouTube Facts, Figures and Statistics–2017,”

https://fortunelords.com/youtube-statistics/

, accessed July 27, 2017.

2

Eleonora Israele,

business.com,

“Get Camera Ready: Live Steaming is The Future of Social Media,”

https://www.business.com/articles/

why-live-streaming-is-the-future-of-social-media/, accessed July 27, 2017.

QUICK TIP:

Think of live

streaming as a window you

can open to allow others to see

your world.

5 Human Needs

Satisfied by LiveVideo

Live video has a way of drawing

people in that goes beyond text,

photos, and regular videos. Why is

that? Experts believe it’s because live

video satisfies these needs:

1. Curiosity about other people’s

lives.

We all like to take a peek

behind the curtain every now and

then. Live video is like reality TV

without the editing.

2. Need for inclusion, or FOMO.

A

need to feel included and a fear of

missing out (FOMO) are two sides

of the same coin. People can view

live video and be in the know.

3. Desire for connection.

Live video

is immediate and as close to being

physically with someone as pos-

sible online.

4. Need to know what happens

next.

As with a live sporting event,

a desire to know the outcome

of whatever someone is doing

in a live video broadcast can be

irresistible.

5. Need for instant gratification.

Those doing the broadcasting get to

fulfill their need to connect through

responses to their live stream.