People are using live streaming to bring
others into their world, from cooking
in the kitchen to professional sporting
events to kids’ music recitals. The pos-
sibilities are endless, and in the next few
pages, you’ll find everything you need to
know to add this fun technology to your
social media mix.
We start with the history and influences
of live streaming and why it’s become
popular so quickly. Then we walk you
through the features of some of the most
prominent live streaming services and
provide a step-by-step tutorial for using
Facebook Live. You’ll learn why some
live streams go viral and how they’ve
influenced what shows up in the news.
You’ll also pick up some fun ideas for
ways to use live streaming and discover
what the future holds for this new com-
Whether you’re using live streaming to
involve others in a family celebration or
to share the fun of a community event,
you’re engaging others in your world,
which adds something special to theirs.
Live streaming is the next step in the evolution of online tools to help you stay close to friends and family.
For years, you’ve captured and shared important moments using text, photos, and regular videos. Now live
videos allow you to do it even better.
MAKES SOCIAL MEDIA LIVELIER
of internet and
watched more live video in
2016 than in 2015.