LET’S TALK ABOUT TED TALKS Brief, inspired presentations put this website on the virtual map The conference became an annual event a few years later and has since blossomed into a viral phenomenon that features thousands of videos of live presentations at TED.com. The popularity of TED talks is due to a unique configuration of passionate experts making brief, simple-to-understand presentations about topics for a broad audience. Their appeal is evident in how much the talks are shared on social media and in places where education and training take place, such as schools and businesses. In the following pages, we elaborate on what TED talks are and why they’re so effective, and recommend specific videos you might want to watch as well as ways to find talks of interest on your own. Because the subject matter of TED talks is so diverse, there’s something for everyone on any day of the week. You’ll find options ranging from the big bang to Brazil, from happiness to humor, and from parenting to plastic. If you really enjoy TED, be sure to check out the section about TEDx events, which are local versions of the larger conference that you can organize or participate in. Meanwhile, it’s time to sit back, relax, and get to know TED. TED — an abbreviation for technology, entertainment, and design — is an organization formed in 1984 as a one-off conference featuring speakers on those three topics. 2 WebsiteCompass QUICK TIP: Check out the timely TED talk called How the JamesWebbSpaceTelescopewill unfold theuniverse.