10 WebsiteCompass Social Media Basics Granfluencers have had decades to collect knowledge from many areas of life. Here’s just a partial list of the topics they cover: • Life stories, inspiration, and wisdom from decades past • Family and relationship advice for new parents and grandparents • Nostalgia in the form of stories, photos, or videos about historical moments • Cooking secrets from years of experience in the kitchen • Other hobbies and passions, such as sports or crafts • Fashion and style, especially challenging stereotypes of older people • Helpful life hacks that feel like good advice from a kindly older relative • Wellness and self-care, including mental health strategies and their own personal journeys • Adventures, such as one granfluencer who shares her life living and traveling in a van If you’re on social media for comedy, granfluencers have plenty to offer here as well. According to Kim Komando, over 5 million people are subscribed to Retirement House (@retirementhouse on TikTok), a group of six actors over age 70 who live together in a home with plenty of laughs. They participate in TikTok trends and “also provide some hysterical relationship advice.” How Granfluencers Benefit Like standard influencers, granfluencers’ reasons for starting and continuing their channels vary. One said that making videos gets him up in the morning. Another said she started posting content simply because she wanted to tell her story. What they all have in common is that sharing something from their life works for them on one or more levels. Granfluencers also get monetary rewards, with one post paying up to $150,000. Granfluencers Take Social Media by Storm Older content creators offer wisdom, warmth, and wit A “granfluencer” is a grandparent (or other older individual) who has gained a significant following on one or more social media platforms. Like standard influencers, they cover a wide range of topics.
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