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10

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FunWith Photo Filters

Social media offers plenty of options to get creative with your images

Social Media Basics

The Filter Craze

There are several reasons social media

users find filters appealing. Some are

designed to make people look better,

and are used by those who want to post

more attractive images of themselves.

Other filters are just plain silly, and it’s

fun to play with different options.

Another reason to use filters is that

filtered photos attract more likes

and comments, a phenomenon that’s

backed up by science. Yahoo Labs and

Georgia Tech collaborated in a study

that —after researching 7.6 million

Flickr photos—found that images with

filters are 21 percent more likely to be

viewed, and 45 percent more likely to

be commented on. They also found that

certain filters were even more likely to

encourage views and comments, spe-

cifically those that increase contrast,

correct exposure problems, and create

“warmer” colors.

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Unfortunately, science also shows that too

much filtering may be detrimental to users’

self-esteem. In one survey, 46 percent of

adult women said that social media makes

them feel more self-conscious about their

appearance, and 55 percent of teen girls

said the same.

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Still, several apps are

available to help people look their best

in photos, including FaceTune, Retrica,

and YoCam Perfect.

Snapchat and More

Snapchat was the first social media

application to embed filters. Snapchat

filters enable users to make themselves

look like a dog sticking out its tongue,

a flower child, a strawberry, a cat, or a

One of the biggest recent trends in social media is photo filters. Used by several of the most popular

social platforms, photo filters allow users to modify the appearance of an image, or part of an image

—most often people’s faces. Filters can simply alter the mood of a photo, or completely change the

image with whimsical mask-like layers.