4 Fall 2023 Angie Kreider, Director of Business Development, recalled, “The Gift of Giving came from the idea that the holidays are more about giving than receiving. We were struggling to come up with a good way to ‘gift’ our business customers in appreciation for their support of Rainbow and to recognize them during the holidays.The concept of Rainbowmaking donations in their name to a local charity of their choice seemed like the perfect solution.” The Gift of Giving program has grown steadily in the past 13 years, and has been enthusiastically embraced by customers and communities. “Our business customers tell us they look forward to receiving the Gift of Giving letter in the mail each November, which includes a reply postcard for them to choose the recipient for the donation in their name. Likewise, the recipient organizations look forward to receiving the donations from Rainbow every year to help them do their important community work,” said Kreider. She added, “Because of the long-standing tradition of the Gift of Giving program, the recipient organizations have come to rely on these donations from Rainbow. It’s wonderful to be able to join with our business customers to help support the giving spirit of Christmas within our communities in northeast Kansas.” Rainbow selected local food pantries and Christmas-driven organizations throughout our service area to be the recipients of the Gift of Giving program. This way, each of our business customers can select an organization close to them to be the recipient of the donation. The organizations currently active in the Gift of Giving Program are as follows: • Atchison County Food Pantry • Atchison County Rural Fire District #5 (Lancaster) • Atchison County Rural Fire District #2 (Effingham) • Trinity Center Food Pantry (North Brown County Food Pantry) • South Brown County Food Pantry • Sabetha Community Food Pantry • Eleanor’s Pantry • Nemaha County Food Pantry • Muscotah Christmas Ministry • Native American Family Services - White Cloud, KS • Jingle Bell Ride-Brown County Christmas Bureau • Nemaha County Christmas Bureau • Doniphan County Christmas Bureau Rainbow has donated a total of $85,179 since the Gift of Giving began in 2010. During each of the past years alone, Rainbow has donated an average total of around $7,000 to local charities. Every dollar has gone toward making the holiday season— and beyond—a little brighter for local families. What could be merrier than that? It’s Better to Give than to Receive Rainbow began the Gift of Giving program in 2010 as a creative way to thank our business customers during the holiday season. It’s been a hit ever since.
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