Cornerstone Group © 2022 Streaming Has Forever Changed At-Home Entertainment The way most of us enjoy TV today is fundamentally different than it was 10-15 years ago. Instead of watching network and cable programs on a TV only, we’re streaming a much broader range of entertainment on a variety of devices—laptops, tablets, and phones—in addition to TVs. Clearly, streaming is the new way to watch TV: • According to statista.com, 82% of U.S. households have at least one streaming subscription and 53% of them have at least three. • Nielsen’s 2022 “State of Play” report says in an average week, U.S. audiences watch almost 170 billion minutes of streaming video content, which is up from just over 143 billion in 2021. • Audiences now have more than 817,000 unique program titles to choose from across traditional TV and streaming services. That’s up 18% from just over 646,000 at the end of 2019. • There are now 200+ streaming platforms. Streaming services have changed what we watch, where we watch, and how we watch. We now have much more freedom in terms of at-home entertainment, and this freedom has opened up a whole new world of both challenges and possibilities. For example, given the seemingly infinite amount of streaming content available, choosing what to watch next can be a frustrating and time-consuming experience. How many of us have spent half an hour scrolling through titles, only to give up and just rewatch a favorite movie or TV show? TV series fans are taking advantage of streaming’s viewing flexibility to assume more control. While some watch episodes from start to finish, others rewatch scenes (to understand confusing dialogue) or skip unwanted content (such as violence or scenes with a character they dislike). There are also people who watch all or part of a TV series in fast forward (called “speed watching”) to consume as much content as possible in a short amount of time. We can’t forget another major option enjoyed by many — binging an entire season in a day or two. Your streaming experience is impacted by the speed of your internet connection. If you think you might need an upgrade, call 641.755.2424 in Panora or 641.332.2000 in Guthrie Center. Source: www.nielsen.com/insights/2022/state-of-play CHRISTMAS season LOADING. . . TREASURE EVERY SECOND OFTHE HOLIDAYS The weeks leading up to December 25, when Christmas is loading, can be every bit as magical as the big day itself. Panora Fiber hopes you enjoy the preparations that come before the celebrations. We’re pleased to help you stay connected and entertained during this season and beyond with our internet and other services. Merry Christmas! YOU’RE INVITEDTO OUR OPEN HOUSE, DECEMBER 1-20 Please stop by during office hours at either our Panora location at 114 East Main or our Guthrie Center location at 403 W State St. During our Open House, you can: • Register for a chance to win a 55” Samsung SmartTV.* The drawing will be on December 21 — just in time for Christmas! • Pick up a handy little free gift. We’re giving something away to everyone who joins us. We hope to see you soon. *Only one entry per person during contest period. Must be at least 18 years old to enter.
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