10 www.alliancecom.net Local Broadcasters Demand More and Offer Less to TV Customers This involves ABC, CBS, FOX, and NBC “I don’t know where these negotiations will end up,” said General Manager/CEO Ross Petrick. “We’re almost certain that Alliance and our customers will either be paying more for these channels, or we’ll be watching them with an antenna or streaming app. I hope we can come to an agreement on the rates, terms, and conditions so these channels can remain on our line up.” Alliance’s existing Nexstar contract for KELO-CBS expires on Dec. 1, and our Gray Media contract for KSFY-ABC, KDLT-NBC, and Fox expires on Dec. 31. If history repeats itself, these proposals could include large price increases, which will ultimately be passed on to Alliance’s TV customers. And just like in past years, you might have to pay for less viewed channels to receive the main broadcast channels. Even if we come to an agreement, we think any “all-or-nothing” terms go against the ala carte options we want to offer you. “We’re fully prepared to pay a fair price for programming. However, if a TV broadcaster demands all-or-nothing terms and significant rate increases, we think it’s our responsibility to present them with our request for reasonable rates or increased viewing options,” Petrick said. “I can’t recall any ala carte or middle ground options ever offered or accepted in the past. As a result, customers are forced to either pay for all channels or drop cable TV service.” We understand affordability could be a concern for you. Alliance encourages you to explore alternatives to cable TV by visiting gostreamnow.com/alliance. Alliance Communications is in contract renewal discussions with several local broadcasters this year, and the outcome of these negotiations will impact your TV bill and your channel lineup.
RkJQdWJsaXNoZXIy MTMzNDE=