Signal Summer 2023 Newsletter

4 www.alliancecom.net You now have options you couldn’t have dreamed of as a child These numbers reflect the dramatic shift toward online shopping in recent years—a trend that started before the pandemic but was strengthened by it. The change is no surprise, given the convenience, selection, and pricing of ecommerce options. It’s important to note that online shopping has its drawbacks, such as the potential for fraud or stolen packages. But, for many consumers, the pros far outweigh the cons. From groceries to clothing to furniture, consumers are discovering ever-changing ways to get the items they need. In the following pages, we delve into the advantages and disadvantages of the online shopping experience. We also take a look at changing consumer and retailer habits both online and off. Keep your device and credit card handy because this article is sure to give you some great ideas for your next online purchase. Source: https://financesonline.com/number-of-digital-shoppers/ Source: https://www.insiderintelligence.com/content/ worldwide-ecommerce-forecast-update-2022 In 2023, more than 265 million U.S. shoppers are estimated to buy online. Further, the percentage of worldwide sales resulting from online purchases is expected to rise from 18.8% in 2021 to 20.8% in 2023, and to reach 24.0% by 2026. FAST FACT: Nearly 9 out of 10 consumers buy from brands they follow in social media. ATTENTION, SHOPPERS! THINGS ARE CHANGING! Source: https://sproutsocial.com/insights/index/

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