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HOLIDAY 2017
People are using live streaming to bring
others into their world, from cooking
in the kitchen to professional sporting
events to kids’ music recitals. The pos-
sibilities are endless, and in the next few
pages, you’ll find everything you need to
know to add this fun technology to your
social media mix.
We walk you through the features of
some of the most prominent live stream-
ing services and provide a step-by-step
tutorial for using Facebook Live. You’ll
learn why some live streams go viral and
how they’ve influenced what shows up
in the news. You’ll also find out what
parents need to know about social video
chats and discover what the future holds
for this new communication medium.
Whether you’re using live streaming to
involve others in a family celebration or
to share the fun of a community event,
you’re engaging others in your world,
which adds something special to theirs.
Live streaming is the next step in the evolution of online tools to help you stay close to friends and family.
For years, you’ve captured and shared important moments using text, photos, and regular videos. Now live
videos allow you to do it even better.
LIVE
STREAMING
MAKES SOCIAL MEDIA LIVELIER
Source:
https://livestream.com/blog/62-must-know-stats-live-video-streaming
of internet and
mobile audiences
watched more live video in
2016 than in 2015.
81
%